TL;DR

Choosing the right Realtor can mean the difference between a smooth sale and a stressful one. Focus on local expertise, measurable results, clear communication, and a modern marketing system. In Fort Lauderdale, Scott Morreau, Broker Associate with Real Broker, LLC, averages 45 days on market and achieves 97.2% of list price for sellers—well above the local norm.

Introduction: The Stakes Are High

Selling or buying in Fort Lauderdale isn’t just a financial decision—it’s a lifestyle one. Between oceanfront condos, single-family neighborhoods like Coral Ridge and Poinsettia Heights, and thriving enclaves such as Wilton Manors and Oakland Park, each micro-market demands a Realtor who understands its rhythm.

This guide outlines nine critical rules for selecting a top real estate agent—based on measurable criteria, not marketing spin. Then it evaluates how Scott Morreau of Real Broker aligns with those standards so you can make an informed, confident choice.

The 9 Rules for Choosing the Right Agent

1) Local Track Record Matters

What it is: Proof of results in your zip code and price range.

Why it matters: Fort Lauderdale’s market varies from downtown luxury condos to mid-century homes.

How to evaluate: Ask for recent closings within a two-mile radius and compare list-to-sale ratios and days on market.

• Agent has sold homes in your neighborhood.
• Transparent data on sale prices and timelines.
• Demonstrated understanding of local micro-markets.

2) Negotiation Outcomes, Not Just Personality

What it is: The agent’s measurable ability to negotiate favorable terms.

Why it matters: Negotiation is about discipline, timing, and data—not charisma.

How to evaluate: Compare seller list-to-sale ratios and buyer savings rates against the area average.

• Evidence of saving buyers money or maximizing sale price.
• Testimonials citing successful negotiation outcomes.
• Track record, not anecdotes.

3) Marketing Depth and Strategy

What it is: A system, not a sign in the yard.

Why it matters: Modern marketing drives demand before a listing goes live.

How to evaluate: Ask how listings are packaged, distributed, and tracked.

• Professional copywriting, photography, and video.
• Multi-channel exposure: MLS, portals, social, retargeting ads.
• Metrics on engagement and reach.

4) Communication Standards (SLAs)

What it is: Service-level expectations—how quickly and clearly an agent responds.

Why it matters: In fast-moving markets, delays can cost thousands.

How to evaluate: Ask about average response times and preferred methods.

• Commitment to same-day response.
• Clear availability for calls/texts.
• Transparent updates during escrow.

5) Data and Technology Stack

What it is: How agents use tools to analyze and market your listing.

Why it matters: Leading agents leverage CRM automation and analytics—not guesswork.

How to evaluate: Ask which systems track interest, manage leads, and forecast shifts.

• Active CRM and analytics usage.
• Targeted marketing and remarketing.
• Tracking for views, inquiries, and days on market.

6) Specialization Fit

What it is: Alignment between your property type and the agent’s niche.

Why it matters: Condo specialists think differently than single-family experts.

How to evaluate: Review portfolio composition and relevant experience.

• Experience with similar property types.
• Comfort with contracts, financing, and HOA nuances.
• Network of relevant buyers and vendors.

7) Vendor and Support Network

What it is: The ecosystem behind the agent—photographers, stagers, inspectors, lenders.

Why it matters: A strong network accelerates prep, repairs, and closing.

How to evaluate: Ask for vendor lists and how logistics are handled.

• Established relationships with trusted vendors.
• Full-service coordination.
• References available.

8) Ethics, Transparency, and Reputation

What it is: Proof of honest, accountable practice.

Why it matters: Trust is earned through reviews, referrals, and compliance.

How to evaluate: Check licensing, reviews, and fee transparency.

• Verified Florida DBPR license.
• Positive reviews on Google/Zillow, with substance.
• Clear, written fee structure.

9) Social Proof and Client Satisfaction

What it is: Public feedback that validates experience.

Why it matters: Consistent praise across platforms signals reliability.

How to evaluate: Read reviews for patterns—communication, honesty, follow-through.

• Multiple five-star reviews with details.
• Reviews referencing both buying and selling success.
• Direct client quotes available online.

Red Flags to Avoid

• Overpromising: Guarantees of price without data.
• Under-communicating: Hard to reach or vague on timelines.
• Discount without value: Lower fee but no marketing plan.
• Outdated methods: Relying solely on print ads or yard signs.
• High-pressure tactics: Pushing to list quickly without preparation.

Your DIY Agent Scorecard

Use this simple framework to compare agents objectively. Weightings reflect typical impact on outcomes.